Professional speech coaches, executive coaches, human resources professionals, industry and organizational psychologists, and others may work with managers and leaders to help them improve the quality of the feedback they provide during performance reviews. The presented research interviewed 11 people from 10 different organizations to learn how they experience feedback. The intent of this research is not to show how feedback works, how it is good or bad, or to correlate it with a specific approach. Instead, the results of this research will help a coach play the role of a direct report more accurately during a practice session with a manager. In addition, the results of this research show that direct reports experience feedback reviews in ways that relate to their emotions, attitudes, and expectations (EAE). Speech coaches working with managers on their management communication skills can use EAE to help the manager better understand the state of mind that the direct report has, which in turn may help in the framing of the conversation and choosing the most effective approach.